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Hoegaarden - Social Media '17

 

#Share Your Gaarden. SOCIAL MEDIA CAmPAIGN FOR HOEGAARDEN BRASIL

Creative / Art Direction: Felipe Issas
Photography: Matheus Bonafé
Productioin: André Napchan
Executive Production: Jan Strauss

APPROACH
Following Hoegaarden on Social Media is like following a friend who is on a journey of seeing gardens everywhere — Share Your Gaarden campaign was all about finding nature in the city of São Paulo.

THE PROCESS
We got to know 10 Flower Shops and botanical specialists in this 5 month journey. We produced 2 photos per visit. The compositions were made with personal objects from the talented people we met, itens from their Flower Shops and Hoegaarden’s elements: the cup, the orange and the bottle.

All the compositions follow the same grid logic with variations in positioning and style. The photos were shot at the actual Flower Shop’s location. This project is also a homage to all the people we met in this process.

 
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